Baptist Health is a nonprofit, mission-driven healthcare system in the greater Jacksonville, Florida area. The system comprises five Magnet-designated hospitals that include 74 operating rooms (ORs) and 14 endoscopy suites. Baptist Health Medical Center South, opened in 2005, includes 11 ORs and is consistently recognized both regionally and nationally for providing high-quality patient care.
5-hospital health system
74 ORs, 14 endoscopy suites
11 ORs in Baptist Health Medical Center South
When trying to grow by increasing access to Baptist Health Medical Center South’s existing ORs, surgical services leadership faced several challenges. First, the OR block schedule had limited open (first come, first served) time, making it challenging for surgeons who were not assigned block time or needed additional time to access the OR. Then when there was time open and available in the OR, there was no easy way to advertise the time to surgeons and their schedulers. Surgeon leadership at Baptist Health Medical Center South, when trying to reallocate block time, had difficulty making defensible decisions using traditional methods of measuring block utilization, even when they knew their decisions on assigning time were likely correct. Both surgeons and leadership at Baptist Health Medical Center South had limited visibility into operational metrics, acquiring reports often took a significant amount of manual work, and it was not easy for surgeons and leadership to see detailed data when desired.
To address these challenges, Baptist Health Jacksonville partnered with the LeanTaaS team to implement iQueue for Operating Rooms in Baptist Health Medical Center South’s 11 ORs. Baptist Health Medical Center South launched iQueue in October 2019, and soon realized the impact of the solution’s modules on improving surgical scheduling practices.
The iQueue Exchange module encouraged OR block owners to release time that they did not plan to use, and then advertise the newly open time using the “OpenTable” feature, maximizing utilization of available OR time. Baptist Health Medical Center South surgical services leadership used the Collect module to assess block usage in a surgeon-centric, defensible manner, and were able to identify opportunities to repurpose “collectable” unused block time that could actually be used for other cases, without negatively impacting surgeons’ practices or metrics. The Analyze module gave both leadership and surgeons at Baptist Health Medical Center South deep visibility into a single source of truth for key operational metrics. Baptist Health Medical Center South leadership used this data to identify specific opportunities to improve OR efficiency and take targeted actions, while surgeons, accessing their data anytime on both mobile and desktop, could better understand their OR usage and were motivated to improve meaningful metrics.
Baptist Health Jacksonville has since rolled out iQueue to all ORs endoscopy suites in the system, after seeing noticeable results in Baptist Health Medical Center South.



Take the first step towards unlocking capacity, generating ROI, and increasing patient access.
If you work in the healthcare industry, or even if you’re just an interested observer, you don’t need a book to tell you that the financial pressure is on as never before. A perfect storm of circumstances is swirling together, one that will make survivability, not to mention profitability, a greater challenge for healthcare companies than we’ve seen in the modern era.
As with banks, retailers, and airlines, which had to rapidly enhance their brick-and-mortar footprints with robust online business models—it is the early movers eager to gain new efficiencies that will thrive and gain market share. The slow-to-move and the inefficient will end up being consolidated into larger health systems seeking to expand their geographical footprints.
Let’s look at just a few of the looming challenges healthcare must meet head-on.
An aging population
By the year 2030, the number of adults sixty-five years of age or older will exceed the number of children eighteen years or younger in the United States. We are living longer than our parents did. Positive news for sure, but problematic for several reasons.
The older we get, the more medical help we need. Older people have more chronic diseases. By 2025, nearly 50 percent of the population will suffer from one or more chronic diseases that will require ongoing medical intervention. This combination of an aging population and an increase in chronic diseases will create a ballooning demand for healthcare services.